If the target is not a topic, identify the target's reference string by applying a character format coded JumpTarget for jumps or PopContent for pop-ups. A JumpTarget, sometimes called a mid-topic jump, can also have the word Contents in its definition, so that it appears in the .cnt file; see §7.12 :
If the target is a fixed reference regardless of the text to which the style is applied, add Refer to the character format coding, and add a [HelpRefStyles] entry for the character format. For example, suppose you want to apply character format Fruits to make "apple", "orange", and "pear" hotspots, but in every case jump to the topic "fruit salad":
If the hotspot text is the same for several items but you want a JumpHot or PopHot to go to different references, you must use four character formats, and add Suffix to the coding for each. For example, suppose at one point you want to mark Apple to jump to Apple Computer, and at another place in the same file you want to mark Apple to jump to Apple Records. You could define character formats Comp, CompRef, Record, and RecRef, and code them as follows:
You would apply CompRef and RecRef to the word Apple in targets Apple Computer and Apple Records, respectively. Then wherever else you apply Comp to Apple, you get a jump to Apple Computer; and wherever else you apply Record to Apple you get a jump to Apple Records.